The complaint claims “pleasure gel” is ineffective, suggests FDA never approved the product from toy company LoveHoney
A “Fifty Shades of Grey” sexual lubricant was been slapped with a class action lawsuit on Thursday claiming it’s ineffective, and the unhappy party wants satisfaction in court.
Tania Warchol has filed legal papers stating the “Fifty Shades of Grey Come Alive Pleasure Gel For Her” she purchased through LoveHoney.com, in cooperation with book author E.L. James, doesn’t work, and may have not been appropriately greenlit by the FDA.
Legal documents obtained by TheWrap state that the product, which retails for $15, misrepresents itself “as having beneficial and aphrodisiac properties to increase pleasure and enhance orgasms, despite that none of the ingredients in the product, individually or in combination, provide such benefits.”
Representatives for James and LoveJoy have not yet returned TheWrap’s request for comment.
Warchol also claims the gel is incompatible with latex, and calls for the product to cease production in its current form. The plaintiff takes issue with the product packaging that uses a book excerpt — in which main character Anastasia Steele has a “soulgrabbing” orgasm.
“I surrender, exploding around him — a draining, soulgrabbing orgasm that leaves me spent and exhausted,” it reads. Warchol is asking for a full refund and punitive damages, and for any California residents seeking the same.
Universal is not named in the lawsuit as the advertising is based on James’ book series, not the upcoming film. Warchol is represented by attorney Ronald Marron.
Pamela Chelin contributed to this report.