Former Google marketing executive Andrew Hotz has been named Executive Vice President of Worldwide Digital Marketing at Warner Bros. Pictures, the studio announced Monday.
Hotz will oversee the division’s domestic and international digital teams while also working with broader marketing team on the design and deployment of digital campaigns to support releases from Warner Bros. and New Line Cinema. Hotz will report to JP Richards, Executive Vice President of Worldwide Marketing and Chief Data Strategist.
“Digital marketing provides us new opportunities to reach audiences in sophisticated ways at scale. With our strategic partnerships, technology and data, Warner Bros. can reach and interact with entertainment consumers like never before,” Richards said in a statement. “Andrew has an incredible background in digital marketing, and we’ll look to him to help us refine and further our digital campaigns, realizing the full potential of our marketing organization as well as the world-class films we market.”
Before joining Warner Bros., Hotz served as Head of Industry at Google, where he managed the relationship between Google/YouTube and NBC Universal while consulting with the studio and the networks on digital marketing efforts. Also at Google, he previously managed the global P&G business and also worked on Google’s TV Ads business.
He started his career in production at DreamWorks Animation after obtaining a bachelor’s degree from Northwestern University and a master’s degree from Columbia Business School.