Fox News morning show enjoys strong growth in key demo and total viewers
A month into Elisabeth Hasselbeck’s tenure on Fox News Channel’s “Fox & Friends,” the morning show has enjoyed a double-digit ratings growth spurt, according to Nielsen.
In the first four weeks since Hasselbeck — who came to the show from the daytime talk series “The View” — came aboard in September, “Fox & Friends” has climbed 16 percent in total viewers compared to its average for the third quarter of 2013, and 22 percent in the key 25-54 news demo.
For Hasselbeck’s first four weeks on the show, “Fox & Friends” averaged 1.226 million total viewers, up from the 1.058 that the show averaged for the third quarter of the year.
In the demo, the morning show averaged 289,000 viewers, compared to the third-quarter average of 236,000.
By comparison, CNN’s morning show “New Day” averaged 300,000 total viewers with 107,000 in the demo — down 3 percent in both categories compared to the third-quarter averages.
MSNBC’s “Morning Joe,” meanwhile, averaged 492,000 total viewers and 155,000 in the demo — down 11 and 26 percent, respectively, from the same time last year.