Moviegoers are apparently ready to “Let It Go” this weekend.
The sing-along version of “Frozen” was leading advance weekend sales at Fandango, the online ticket broker said Wednesday, ahead of the current No. 1 film “Ride Along” and the weekend’s two wide openers, “That Awkward Moment” and “Labor Day.”
Super Bowl weekend can be a strange one at the multiplexes, with much of America distracted by the big game. And while advance sales don’t always translate into box office, it looks like “Frozen” is going to make some more noise.
“It’s hard to pinpoint, because there’s not a lot of history to track on sing-along versions of animated movies going into their 11th week,” Disney’s head of distribution Dave Hollis told TheWrap Wednesday. “But we’re excited.”
Moviegoers will have the chance to follow the bouncing snowflake – it really is a bouncing snowflake – at 2,057 of the 2,754 theaters that will be screening the Disney Animation blockbuster.
“I think it’s crossed over from being a hit movie into something of a cultural phenomenon,” Hollis said.
The hit part is undeniable – “Frozen” has taken in more than $810 million globally since opening at Thanksgiving. How many people turn out to warble along with the Oscar Best Original Song nominee “Let It Go” and the other tunes from the film, a Best Animated Picture Oscar nominee, remains to be seen.
It’s clear plenty of people are already humming along. The latest Billboard 200 chart shows the ‘Frozen” soundtrack has returned to No. 1 after selling 93,000 copies in the week ending Jan. 26.
“The response we’re seeing to the soundtrack, online and to our supplemental media campaign has been really encouraging,” he said.
Hollis did point out that moviegoers disinclined to pipe up with Anna and Elsa won’t be left in the cold.
“Just about all of the theaters that are playing the sing-along version will play the original version of it, too,” he said.
“Frozen’ isn’t the only blockbuster Best Picture Oscar nominee getting a special run this weekend.
Warner Bros. is re-releasing director Alfonso Cuaron‘s 3D “Gravity” in 330 Imax theaters this weekend. The Sandra Bullock-George Clooney space epic has been in more than 1,200 theaters for the past two weeks since it’s re-release after the Oscar nominations. The global total for “Gravity,’ which opened in October, is up to nearly $690 million.