‘Guardians of the Galaxy’ Trailer a Social Media Smash, Bigger Than ‘Man of Steel’

‘Guardians of the Galaxy’ Trailer a Social Media Smash, Bigger Than ‘Man of Steel’

Chris Pratt earns Han Solo comparisons from Twitter

Twitter and Facebook users were hooked on “The Guardians of the Galaxy,” making the first trailer for the Marvel superhero film a viral smash, according to a survey by social media research firm Fizziology.

After debuting Tuesday on “Jimmy Kimmel Live!,” the footage for the upcoming outer space adventure attracted 88,000 mentions across Twitter, Facebook and various blogs in a 12-hour period between 11 p.m. EST until 11 a.m. EST.  By way of contrast, in the first 24 hours following their trailer debuts, “Man of Steel” attracted 75,000 social mentions, and “The Amazing Spider-Man 2” inspired 96,000 mentions — and those were released at a reasonable hour.

“The Guardians of the Galaxy” trailer has drawn more than 4 million views on “Jimmy Kimmel Live!'s” YouTube page.

See photos: 17 ‘Guardians of the Gallery’ Screenshots – Images From Marvel’s Space Oddity You May Not Have Seen

“The reaction was giddy,” Ben Carlson, president and co-creator of Fizziology, said. “I think a lot of people didn't know how the film was going to work,  it's five superheroes and one of them is a raccoon and another is a tree. But they nailed the tone. It was light and fun and full of action and you see that reflected in the social media reaction.”

Carlson's description of the film's off-beat appeal is accurate. “The Guardians of the Galaxy” centers on a cadre of intergalactic misfits, one of whom is a raccoon adventurer named Rocket (voiced by Bradley Cooper) and another is a tree-like creature called Groot (vocal honors come courtesy of Vin Diesel).  Rocket Raccoon was mentioned in 3 percent of conversations, while Groot was only brought up in 1 percent of the social media back-and-forth. But those characters weren't generating the lion's share of buzz.

Most of viewers’  attention was focused on Chris Pratt, the “Parks & Recreation” actor who plays Peter Quill, a.k.a Star Lord, a devil-may-care Earthling-turned-space-traveler. Pratt and his on-screen alter ego were mentioned in 5 percent of the social conversation, Fizziology reports, the most of any character or actor in the film.

“He was earning a lot of comparisons to a young Harrison Ford as Han Solo, so that's a good sign,” Carlson said.

Also read: Stan Lee Won’t Cameo in Marvel’s ‘Guardians of the Galaxy’; Doesn’t Blame Ben Affleck for ‘Daredevil’ (Video)

Unlike many superhero films, “The Guardians of the Galaxy” is not a household name and the level of discussion around the footage is all the more impressive because it premiered late at night. Most teasers debut mid-day, giving them more time to build up a presence online.

One warning: This may not make the perfect date night movie — Fizziology reports that 75 percent of the social conversation came from men — but it is diverse in another respect: 32 percent of the social chatter hailed from New York and Los Angeles, which is less than most trailers, which typically see more than 40 percent of discussions coming from those two cities.

The use of the 1970s Blue Swede easy listening hit, “Hooked on a Feeling,” was another standout. The title of the song and its memorable opening lines, “Ooga-chucka ooga-ooga,” popped up in 2 percent of discussion around the film.

“Guardians of the Galaxy” debuts on Aug. 1, 2014.

  • gharcourt

    What a bunch of a-holes: that pretty much sums it up. Puerile nonsense from beginning to end.

    • don

      the only nonsense coming out is your big mouth. NO TROLLS!!!!!!!!!!!

      • gharcourt

        better a troll than trapped in a galaxy of ludicrous lines spoken by bad actors in worse make-up.

        • don

          ludicrous lines spoken by bad actors in worse make-up? who wrote that…..your mom?

        • Indra Blade

          no, nothing is worse than being you, a low IQ, talentless, whiny attention-seeking loser flipping burgers by day and living at your Mum's house by night.

          You obviously know nothing about the movie industry or art in any sense. You do realise that Rocket and Groot are CG don't you?

          Lol! Moron.

    • fddg

      You are sick man/woman!

    • Indra Blade

      “Puerile nonsense from beginning to end”. That about sums up your comment.

  • RYCBAR

    Whoever tweeted that BS comparison has had too much kool-aid. They need to stop trying to make this guy into a leading actor. If this movie gets off the ground – it's going to be because of the raccoon. I just wished they let this particular property go.

    • Indra Blade

      Need to stop? When have they tried? Lego merely used his voice.

      He pulls it off by the looks of it, he's charismatic and funny. The raccoon will be kick-ass though, his relationship with Groot will be a key aspect.

  • EaglesBecomeVultures

    I thought the trailer was pretty flat…

    • Wade Wilson

      Super lame-looking, but that's what I've come to expect from James Gunn.

      • Indra Blade

        Moron, go back to your job flipping burgers and leave the commenting to the grown-ups with IQs over 50.

  • Pablo Martinez

    HAHA, the MOS fanboy comments are too hilarious to read.

    • Jermaine Dickerson

      You're the first to mention Man of Steel. lol I'm not sure how this statement is valid my friend.

      • JoseCuervo

        I bet Pablo not only watched MOS but he is dying to watch the sequel

  • Christian Kiki Stoleski

    i love it i do not what people say

  • Dave

    Snyder and Goyer failed miserably by making Superman an EMO murderer! hahaha! Go Marvel!

    • JoseCuervo

      Yeah they failed miserably by making 650 million world wide and getting #1 opening weekend and #1DVD sales in Nov. Stupid trolls

      • Mitchell Taco Nash

        $668 million worldwide. :)

    • Wade Wilson

      People who use the word emo should kill themselves. Mostly due in part to the fact they always mis-use it. There was NOTHING emo about Clark in MoS, 5h1t for brains.

    • Dorie Ann Pope

      I was not happy they had Superman kill but the movie wasn't all bad and made a lot of money. I also am a fan of DC and Marvel but admit Marvel is kicking DC's butt in the movie area currently.

  • Norbert Korzus

    I really want it to be good but financially I feel a strange scott pilgrim vibe.

  • http://geryboti.blogspot.ro/ The Dork Might

    10/10 Just for Special Agent Bert Macklin being Starlord !

  • http://geryboti.blogspot.ro/ The Dork Might

    Also, I more than like Man of Steel, but I'm anticipating that GotG will be better.

  • Wade Wilson

    Everything I've ever seen from Gunn has been complete dog5h1t…and this looks as interesting as a pile of dg5h1t.

    • Victor Jarvis

      Looks fun. Lighten up Debbie Downer.

    • Indra Blade

      Everything we've read from you has made dogshit look appealing. You really are the lowest form of moronic imbecile.

      As someone with no talent or intellect to speak of please stay away from the keyboard so as not to lower the collective IQ of the internet.

  • Dorie Ann Pope

    I'm a fan of comics and comic movies and a female. I have read the comics and I can't wait to see the movie. I just hope they did a good job.

  • Mark Braun

    FANBOYtastic!