Playboy has unveiled the first cover of its non-nude era, featuring model Sarah McDaniel in a nod to millenials and social media.
McDaniel is seen in a bikini with a Snapchat-style overlay text reading “heyyy ;)”
“The idea was to look at me from a boyfriend’s perspective,” McDaniel explained the theme of the cover in a statement.
Playboy announced plans to abandon nudity within its pages in October.
At that time, Playboy’s print circulation, once measured in millions, was about 800,000, according to Alliance for Audited Media.
The magazine will still include photo spreads of women in provocative poses. But the move marks the latest step away from depictions of nudity, which were banned from the magazine’s website last August.
Pamela Anderson appeared on the cover of the last nude issue of the magazine, which was released in December.
See the full cover of the newest issue of Playboy below.