James Franco, Megan Fox Dramedy ‘Zeroville’ Acquired by Alchemy in Toronto

Exploration of “weirdness and hilarity” of 1970s Hollywood also stars Seth Rogen, Danny McBride, Jacki Weaver

Alchemy has found all the right ingredients in James Franco‘s latest big-screen effort, acquiring the North American rights to “Zeroville” in Toronto.

Directed and starring the multitasking Franco, the film is an adaptation of Steve Erickson’s 2007 novel about a young man obsessed with cinema who climbs the ranks of 1970s Hollywood.

The film stars Franco pal Seth Rogen, Megan Fox, Craig Robinson, Danny McBride, Jacki Weaver, Joey King and James’ brother Dave Franco.

“Erickson’s novel is a hysterical trip into Hollywood history, and for the film adaptation, no one is better positioned to tap into the weirdness and hilarity of this town than James Franco,” said Alchemy EVP of Marketing Brooke Ford.

“James has proven there is no subject matter that he and his collaborators can’t brilliantly satirize, and we can’t wait to share their comedic take on Hollywood with moviegoers across North America.”

Franco and Vince Jolivette are producing through their Rabbit Bandini Productions banner along with Caroline Aragon. Michael Mendelsohn serves as producer through his Patriot Pictures imprint. Tim Haslam’s Embankment handled international sales.

Alchemy is eyeing a 2016 release.