Silence apparently isn’t golden for Kendall Jenner — at least when it comes to her silence over her much-reviled Pepsi ad.
“Keeping Up With the Kardashians” personality Jenner returned to Twitter on Thursday, little more than a week after Pepsi pulled her ad amid widespread outrage, but she wasn’t about to open that can of soda to discuss the matter.
Instead, Jenner logged on to promote her cover appearance on the 150th anniversary issue of Harper’s Bazaar — and her critics were quick to call her out on it.
“Harper’s Bazaar 150th anniversary issue. @harpersbazaarus stay tuned…,” Jenner tweeted, along with the cover image.
Harper’s Bazaar 150th anniversary issue. @harpersbazaarus stay tuned… pic.twitter.com/SplBzWuWOE
— Kendall (@KendallJenner) April 13, 2017
But Jenner’s detractors displayed no patience, as they tore into her for whistling past the graveyard of her failed Pepsi ad.
“Shame on you for participating in a #Pepsi ad & walking over the real issue of police brutality. you’re an entitled rich fool,” wrote one non-fan.
“Why haven’t you talked about the Pepsi ad,” another inquired.
“No word about #Pepsi ad huh Kendall, Really?!?!You disgust me,” another Jenner critic hissed.
One Jenner defender attempted to stick up for the reality TV star, writing, “She’s been read [sic] to the dirt already, WTF do you want her to say?!?”
Which earned the reply, “For starters, something along the lines of ‘Sorry I’m little more than a self-promotional tool who cares about nothing that’s not about me.’”
In the commercial, Jenner, a blonde wig perched atop her head, poses for a photo shoot as sign-carrying marchers take to the street. Encouraged by one of the marchers, Jenner pulls the wig from her head, strides through the crowd, and brings peace to the raucous scene by handing a police officer a can of Pepsi.
“No @pepsi. No @KendallJenner. You are not woke. Can’t believe you’re imitating ‘flower power’ movement to sell soda,” went one outraged reaction on Twitter.
“Kendall Jenner gives a Pepsi to a cop and rids the world of -isms,” another critic hissed. “Y’all can go somewhere with this tone-deaf, shallow and over-produced ad.”
Pepsi, which initially defended the ad, ultimately pulled it, admitting in a statement that “we missed the mark.”
“Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”