Larry Goldman, veteran public relations executive who co-founded the Bender Goldman Helper agency, died Sunday in Los Angeles. He was 64.
The Bronx native and lifelong Yankees fan began his professional career as a page at NBC, working for Johnny Carson’s “Tonight Show” when it still shot in New York City.
He moved to Los Angeles in the early 1970s and his first job in public relations was at Jay Bernstein Public Relations.
Following Bernstein, Goldman joined the firm of Stan Rosenfield & Associates, where he was made a partner under the Rosenfield/Goldman banner.
Goldman left Rosenfield/Goldman to become a founder in the firm of Bender Goldman Helper.
In 2000, Goldman joined the Entertainment Division of Hill & Knowlton, prior to serving as a public relations consultant for LMNO Productions.
He is survived by his wife, Meryl Moss, whom he met at Jay Bernstein PR, his two children, Michael and Carrie, and his beloved dog, Jeter.
When he told someone he would help, he always kept his word and helped many. Goldman was perhaps the greatest Yankee fan ever, and became a fixture at third base for many years while playing softball for New World Pictures in the Entertainment League.
Services and internment will be at 1 p.m., Tuesday, October 20, at Eden Memorial Park in Mission Hills, California. The family has requested that donations be made to the UCLA Glioblastoma Cancer Research Department.