Raze, the Latino-focused media company founded by “Modern Family” star Sofia Vergara and longtime entertainment execs Emiliano Calemzuk and Luis Balaguer, is going after cord-cutting millennials with the launch of its mobile-first digital portal.
The platform, also called Raze, is available at raze.tv. Raze was formed this January and has a slate of shows in development at other digital, broadcast and cable outlets, as well as for its own site. Raze’s first show, “Her Name Was Dolores – The Jenni I Knew” premiered on Univision in January and was produced in partnership with BTF and Dhana Media.
“Raze was created to address a void in programming for Latino millennials. All of our shows feature top Latino influencers who have a large following across multiple channels and are producing high-end content,” Raze CEO and former Fox TV Studios and Fox Europe president Calemzuk said in a statement announcing the launch. “We want Raze to be a new way for Latino millennials to find content that appeals to them and is reflective of their own experiences.”
Shows available at launch include:
Raze Camp: YouTube personalities Sebastián Villalobos, Luisa Fernanda, Mario Ruiz, and Juan Pablo Jaramillo visit an air base in Colombia for two days to learn what it takes to be a real soldier, where they face the elements and go through tactical training.
Mario – Interview From the Top: Parkour athlete Mario Ruiz interviews guests in extreme places, with the first episode taking place on the edge of the heliport of Bogotá’s Torre Colpatria, 50 stories in the air.
Sinchronicity: Calle and Poché explore different cities through choreographed dance routines. The first episode features iconic spots in Bogotá, Colombia.
Foodie Hero with Juana Martinez: Self-proclaimed sugar addict Juana Martinez takes viewers through Bogotá, sampling the Colombian capital’s best desserts along the way.
Look: Renowned beauty influencers share make-up tips and offer advice to viewers who want to look their best.
By Me: A show featuring intimate interviews with millennials about their feelings, hopes and dreams as they navigate through life. No taboos — first kisses, bad diets and other personal stories are all fair game.
Paisa Soccer Experience: Paisa Vlogs, a top influencer in the sports field, gives viewers an inside look at some of Latin America’s biggest soccer teams.