If you’re into watching your favorite musical acts online, there’s a whole new facet of coverage in store for fans: magazine-style news shows that will cut to live concert footage from around the world.
LiveXLive, a subsidiary of Loton Corps., has partnered up with Big Boots Studios to build LXL Studios — which will develop, produce and acquire original music and lifestyle programming to distribute across LiveXLive’s expanding digital platform.
In the past, LiveXLive has featured performances and content from the world’s biggest artists, including Rihanna, Katy Perry, Metallica, Duran Duran, Radiohead, Chance The Rapper, Bruce Springsteen, Avicii and Maroon 5. Fans can expect that same caliber of talent featured on the new platform in 2017.
LXL Studios will host LiveXLive’s music magazine-style news show, which will feature a socially influential cast, and take fans around the world of music in “snack-sized bits” of real-time, curated, behind-the-scenes content segments. Ultimately, it will fuel the daily viewership of the platform similar to how SportsCenter anchors ESPN’s daily broadcasting.
The Studio will also develop and curate originals in short form, mobile-centric scripted and unscripted formats geared to millennial viewers. This proprietary content should appeal to fans across the musical spectrum, featuring music festivals and venues, and insider access across the globe.
“The addition of LXL Studios and our partnership with Big Boots allows LiveXLive to expand its vision of aggregating, curating and leveraging thousands of hours of live music and lifestyle content through mutually beneficial relationships with the world’s top festivals, venues, award shows, promoters and talent,” LiveXLive Founder and Chairman Robert Ellin said in a statement. “We will pair all of this with edgy original content to create the first independent music network delivered across all platforms.”
LXL Studios plans to launch in 2017, with Big Boots overseeing the development and production of 10 to 12 pilots, and 3 to 5 documentary series. The slate is expected to expand in 2018. LXL Studios will distribute its content on mobile, internet, theatrical, virtual reality, augmented reality, holograms, and other traditional and emerging platforms.
“Big Boots is, at its core, about building platforms for engagement and LiveXLive represents everything we look for in a platform,” said Big Boots Studios President and CCO Roger Mincheff, who launched Fox Digital Studios and, along with GM and Head of Content Programming Anthony Kaan, launched Relativity Media’s digital studio.
“Nothing sparks true and authentic engagement with audiences more than the power of music, especially the live music experience and LXL Studios will be on the cutting edge of that experience. LXL Studios is the next natural extension for the amazing fan experience that the LiveXLive platform has established.”
Since its initial broadcast in 2015, LiveXLive has sought to become the singular global destination for music fans to enjoy premium live performances from leading festivals, nightlife and concert venues, as well as original content and artist exclusive and interviews.
The company has also partnered with Rock In Rio, Outside Lands, Verizon, Screenvision/KAOS Connect, OneLive, and MTV to lay its foundation across the worlds of music and technology.