NBC executives must be feeling extra patriotic this morning: The broadcaster’s “Macy’s Fourth of July Fireworks Spectacular” soared 50 percent over 2015’s version, which took place on a Saturday.
The night of the week probably explains the majority of the rise. Weather and competition surely also played a role.
NBC was first in ratings with a 1.3 rating/6 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 6.2 million, according to preliminary numbers. The fireworks spanned the entirety of primetime.
CBS was second in ratings with a 0.7/3 and in viewers with 4.3 million. Following reruns, the “Boston Pops Fireworks Spectacular” posted a 0.8/4 and 4.6 million viewers.
ABC was third in ratings with a 0.5/2 and in viewers with 2.5 million. After repeats, “Mistresses” received a 0.5/2 and 2.5 million viewers.
Fox, Univision and Telemundo tied for fourth in ratings, each with a 0.4/2. Fox was fourth in total viewers with 1.8 million, airing just reruns; Univision was fifth with 1.3 million; Telemundo was sixth with 1.1 million.
The CW was seventh in ratings with a 0.2/1 and in viewers with 740,000, running entirely repeats.