Go ahead, make a crude, bootleg, handcrafted version of “The Lego Movie” trailer. Warner Bros. won’t pull it down, they swear – in fact, they want you to do it.
Nay, gentle builder — they may even pay you to do it.
Working with crowdsourced advertising company Tongal, the studio has launched a contest with $20,000 in cash prizes ($12,000 for best in show, $5,500 for 1st runner-up and $2,500 for bronze) for whomever can shoot the best 60- to 150-second Lego trailer intended to be a remake of the official movie trailer (above).
Besides enough cash to buy medium-sized Lego sets for two to three of the kiddos on your holiday list, Warner Bros. will also award your winning creation some air-time on the movie’s Facebook page.
The studio and Tongal are accepting entries as of Thursday night through Jan. 6, ahead of the film’s Feb. 7 release. Winners will be revealed Jan. 24.
So snap to it! (laughter)