The pop star responded to the "hypocrisy" question in a new interview
Beyonce finds herself at a product endorsement crossroads that perhaps crosses no actual roads.
The singer was a big supporter of Michelle Obama's "Let's Move" fitness campaign, which preaches an active lifestyle and a healthy diet. But Mrs. Carter is also the spokesperson for sugary soft drink Pepsi, to the tune of $50 million. Conflict much? Not much.
But the question came up again in a new interview with Flaunt. Here's the exchange:
Flaunt: "Some were critical at your participating in a Pepsi campaign after you moved your body for childhood obesity. Where is the balance between your career objectives and your philanthropy?"
Beyonce: "Pepsi is a brand I've grown up seeing my heroes collaborate with. The company respects musicians and artistry. I wouldn't encourage any person, especially a child, to live life without balance."
She continued, "When you work out, take care of your body, rehearse as hard as I rehearsed in the commercial, I think it's great to have a Pepsi or Diet Pepsi when you want one. It's all about choices."
Pepsi produced Beyonce's Super Bowl halftime show and debuted her new song "Grown Woman" in its "Mirrors" commercial. Beyonce similarly premiered "Standing in the Sun" in an ad for clothing chain H&M.