Director David Lynch really wants you to enjoy his new David Lynch Signature Organic Coffee (yep, this is a real product, retailing for $10 a pound).
But to promote it, he's not going to rely on convential coffee-commercial tricks, like say, secretly replacing the house coffee at the world famous Tavern on the Green and videotaping the surprised reactions of patrons.
No, Lynch came up with something a little ... different. Check this out:
