Barrett will be responsible for Yahoo’s advertising revenue and global operations
Google executive Michael Barrett has been named executive vice president and chief revenue officer at Yahoo.
Barrett joins the company roughly a month after CEO Scott Thompson was forced out in a scandal involving a falsified resumé. Even before the shake-up in its leadership, Yahoo had been undergoing an identity crisis as it underwent an often rocky transition from a search engine to a content creator.
In his new post, Barrett will be responsible for Yahoo’s advertising revenue and global operations. He will report to interim CEO Ross Levinsohn and will assume his new duties in early July.
“Michael Barrett is regarded as one of the most successful and influential executives in media and technology, and I am thrilled to have him join Yahoo! in this critical role,” Levinsohn said in a statement. “I am confident that his deep industry experience and relationships will help us drive our strategic vision, taking Yahoo!’s industry-leading position to the next level.”
At Google, Barrett led the integration efforts following Google’s acquisition of Admeld, Inc. in December 2011. Barrett joined Admeld as CEO in 2008 and has previously worked at Fox Interactive Media and AOL Media Networks