N.Y. Times Chief Offers New Details on Paywall

Janet Robinson says project now in second phase of development

Discussing the company’s mixed-but-generally-positive quarterly earnings, New York Times Company chief Janet Robinson updated investors on the Times’ forthcoming online paywall.

Robinson revealed a few new details, though not the pricing model media watchers have been anxiously awaiting.

“We have transitioned from the requirements phase into active development mode,” Robinson said, “building the systems and infrastructure to support the commerce, customer service and production requirements of our cross-platform strategy.”

Pricing will be announced closer to the expected early 2011 launch.

Robinson also scoffed at the effect the launch of the Wall Street Journal’s “Greater New York” section has had on the Times. “They are pursuing their strategy of discounting ads, but we are seeing no impact on ad schedules, prices or on circulation,” Robinson said. “We had no expectations about what they were doing. We simply continue to have high expectations for what we do.”

[Stoic Robinson photo portrait via PaidContent]