Talk about burying the lead -- in the lead.
In a piece that declares that the gossip sheet Page Six is dead, the Village Voice offers up details about the Hollywood Reporter offering Page Six editor Richard Johnson $1 million to jump ship and write for its new regime. (First reported several weeks ago in Gawker.)
“In the ballpark of $1 million for his first year alone,” is how the article by Foster Kamer and Joe Coscarelli described the job offer from THR co-owner Jimmy Finkelstein.
A million bucks? Is anyone counting what they are spending over there? Finkelstein’s new empire is throwing millions around like they’ve figured out how to make them back.
And that, dear readers, they definitely do not have a plan to do.
What does the trade (circulation, 20,000; web traffic, 1.9 million, if you believe the hype) have to make to justify spending $1 million a year for a gossip columnist?
Let’s do some math:
Group publisher Richard Beckman and THR editorial director Janice Min can both be safely assumed to be making near $1 million each, at least. Beckman had to be lured away from a lucrative second-in-command job at Conde Nast.
Min had already left Jann Wenner’s network when he wouldn’t pay her $2 million, and a knowledgeable source tells WaxWord she turned down a job shortly thereafter at $1.2 million.
Plus, they would hardly take less than Finkelstein would offer Richard Johnson
Meanwhile, numerous senior executives are making high-six-figure salaries, even as THR’s ad pages remain painfully close to absent. As Beckman has lured away talent from rival and non-rival publications, he has done so by plunking down cash on the barrel.
Associate publisher Michaela Apruzzese is undoubtedly making in the $300,000-plus range, since she was in that neighborhood at the L.A. Times. And THR is paying base salaries of $200,000 to lower-ranking ad sales executives, with promises of six-figure bonuses. (Hmmm, how would I know that?)
Moreover, a knowledgeable insider reveals that THR is spending -- Oh! My! God! -- $2 million on its redesign and rebuild. God only knows how much the revamped weekly print product will cost, but months ago Beckman was choosing only the very best paper stock.
Even so, the Richard Johnson offer came as another bit of sticker shock in this spending spree.
According to the Voice, the offer reportedly came from Finkelstein (an inveterate New Yorker who hates to travel, and seems mostly in love with his DC property, The Hill).
Johnson was prepared to accept the job and relocate to Los Angeles. Small snag in that he had just re-signed a contract to continue to run Page Six through 2012. He asked New York Post editor Col Allan to release him from his contract, and Allan ignored him for weeks.
The writers describe the scene:
“Finally Johnson confronts his boss over radio silence, expecting an answer, a bureaucratic hold-up, something … Allan barely looks up: Go back to your desk mate, he tells him.
