Users spend average of 16.3 minutes on site
TMZ head Harvey Levin said on Wednesday that the site's livestream of Lindsay Lohan's teary probation hearing — where Los Angeles Superior Court judge Marsha Revel sentenced the actress to 90 days in jail followed by 90 days in an inpatient rehab program — drew 2.3 million viewers on Tuesday, making it the most-watched stream in TMZ history.
Levin said that broke the site's previous mark of 845,000 viewers for Lohan's May 24 hearing. Before that, the most views registered for a live event were on June 25, 2009 — the day Michael Jackson died.
He told Broadcasting & Cable an average user spent 16.3 minutes on the site, compared to its usual five-to-seven minute average.
All of which will make Lohan's scheduled surrender on July 21 (or before, though less likely) a big, helicopter-saturated live-media event.
Meanwhile, according to PopEater, Lohan is angling to be paid more than $1 million for her first post-penitentiary interview. Paris Hilton did the same thing when she got sprung before giving it to Larry King.
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