Add Vanity Fair to the list of Condé Nast titles-turned-digital channels — VF video launched Wednesday on the magazine's website and YouTube channel with a mix of original lifestyle and celebrity content.
The channel debuts with four shows based on the magazine brand: "Vanity Code," which tells viewers how to "behave" in "unique life situations" such as swinger's parties and interacting with the boss's children (hopefully not at the same time); "@VFHollywood with Krista Smith," which will feature celebrity interviews with VF's senior west coast editor; "The Snob's Dictionary," based on VF contributing editor David Kamp's books and features; and "Eminent Domains," which tours eight notable New York City addresses.
The channel launch is sponsored by the same upscale lifestyle brands you might see advertised in the magazine itself: Acura, American Express, and Salvatore Ferragamo.
This is the fifth channel to launch out of Dawn Ostroff's Condé Nast Entertainment; channels based on "GQ," "Glamour," "Vogue" and "Wired" are already out, and a spokesperson tells TheWrap that "Teen Vogue," "Epicurious" and Style.com channels will be out later this year.
Condé Nast Entertainment was formed in 2011; its first video channel offerings rolled out in March 2013.
The first episode of "Vanity Code" is up now, and gives sound advice on proper swingers' party decorum. Watch the video: