Miley Cyrus‘ image overhaul has attracted record-breaking attention.
The 20-year-old pop singer’s new music video for new single “Wrecking Ball” has shattered the record for most views on VEVO in the first 24 hours, with 19.3 million views across the music video platform. This isn’t the first time Cyrus has reigned supreme over VEVO, though.
“We Can’t Stop,” the first single from her upcoming album, “Bangerz,” broke a previous record when it debuted on VEVO in June. One Direction’s “Best Song Ever” stole the title in July when the music video hit 12.3 million views in 24 hours.
In the larger YouTube landscape, Psy’s “Gentleman” became the first music video to rack up over 20 million views in its first 24 hours last April. Cyrus’ was shy of breaking any records outside of VEVO, but she did follow in Psy’s footsteps by pummeling Justin Bieber‘s 2012 hit “Boyfriend,” which debuted last year with 8 million views in the first 24 hours.
Cyrus’ “Wrecking ball” is currently approaching 22.5 million, and is even more revealing than her controversial VMA performance (see side boob in video above), which apparently has given her the boost in attention she was hoping for.
Still, there were some drawbacks. Vogue editor Anna Wintour was decided to nix Cyrus’ appearance on the December issue’s cover in wake of the twerknado that rolled through the media after Cyrus took the VMA stage in skin-colored under garments last month, and proceeded to back her butt into the crotch of married man Robin Thicke.
Cyrus may not be too worried about losing the high-profile publicity, though, because she’s already gotten plenty of it — even if a lot of it wasn’t all that flattering — and she doesn’t “pay attention to the negative” noise surrounding her career. Instead, she’s just thanking her fans for the success.
Y’all did went so above and beyond with wrecking ball I love you so much and thank you for breaking the vevo record!!!
– Miley Ray Cyrus (@MileyCyrus) September 10, 2013
“Bangerz,” her 13-track new album which features Britney Spears, goes on sale on Oct. 8.