New video series "Weekend Ticket" and buzz gauge Fanticipation announced at SXSW Festival
Online ticket seller Fandango is rolling out a new movie buzz indicator and its second original digital video series, “Weekend Ticket.”
The company made the announcement Thursday night at the South By Southwest Film Festival in Austin, Tex.
“Weekend Ticket” will be hosted by Fandango’s chief correspondent Dave Karger. The first episode will be filmed at SXSW and will include interviews with Steve Carell, Jim Carrey, Olivia Wilde, Paul Walker, Josh Duhamel and Paul Rudd.
Also featured on the show and the site will be Fanticipation, a new online tool that will gauge moviegoers' interest levels prior to a film's release and help predict if it is likely to connect at the box office.
Released each Thursday, Fanticipation will rank upcoming films based on Fandango's proprietary data collected from its online and mobile traffic, the social media engagement of its fans and the site's advance ticket sales.
“Fanticipation captures Fandango’s unique ability to tap into moviegoer buzz and will be a
great feature for both the industry and consumers,” said Fandango president Paul Yanover. “SXSW, where entertainment meets technology, is the perfect place to debut this one-of-a-kind new feature.”
“Weekend Ticket” follows on the heels of Fandango’s first original video series, “The
Frontrunners.” Also hosted by Karger, “The Frontrunners” is a seasonal show covering news, predictions, reactions, snubs and surprises of the movie awards season.
Fandango is an NBCUniversal company.