Theater Owners Ramp Up Fight Against Premium VOD

With studios looking to debut first-run movies in homes days after their theatrical release, exhibitors mobilize in Hollywood and on Wall Street

It's on.

Led by the National Association of Theater Owners, movie exhibitors are mobilizing against studio efforts to create premium video-on-demand services that offer first-run films to homes days after their theatrical debut.

The group is starting with Wall Street, approaching filmmakers, as well as Wall Street analysts, with the message that premium VOD will undercut their business.

Read more at the L.A. Times.