Step it up, Luxembourg
Canadians and the Brits love their Netflix. Austria and Venezuela, not so much. And don’t even get us started on Luxembourg.
Netflix’s international business has yet to turn a profit — last year the division lost $159.8 million — though the company continues to grow overseas.
On Wednesday, Netflix revealed that it had 20.88 million total international members, 19.30 million who have paid subscriptions. That’s up from the 16.8 million paid members at the end of 2014.
The photo above depicts the company’s biggest foreign countries, in millions of subscribers.
Netflix’s first international launch was into Canada, which is also its largest non-U.S. market, with about 30 percent penetration of broadband homes. The U.K. was a close second, while Brazil had the third-largest subscriber base.
Meanwhile, year-over-year growth was strongest in the Netherlands, SNL Kagan found. Netflix launched in that country late in the third quarter of 2013. Growth tends to be greater in the earliest few months after launch — the analyst company’s recent report read — although Latin America, where Netflix launched services in 2011, had some pretty significant improvements from 2013 to 2014.
Abroad, subscribers are taking a bigger dent out of Netflix’s consumer base. At year-end 2010, just 1.9 percent of the total was in non-U.S. territories. By the end of 2014, that numbers was up to 30.8 percent.
Netflix announced earlier this year that it will increase its presence around the world, seeking to operate in 200 countries by the end of 2016 (Netflix is currently in more than 50 countries). The company estimates that the international division will be profitable overall by 2017.