The New York Times will launch a new website, called Watching, focused on television and film.
Television editor Gilbert Cruz will edit the new site, which plans to include entertaining movie and TV recommendations and a set of tools intended to guide users to the best streaming content.
Margaret Lyons will write a newsletter in the coming weeks before the site’s launch, alerting subscribers to the best new weekly and nightly streaming content. Watching also plans to provide essential information on where and how to watch particular programming.
NYT Beta, The Times’ interdisciplinary team behind NYT Now and Cooking, will also oversee Watching. NYT Beta also announced plans to expand Well, its health and wellness site.
“Beta aims to make The New York Times a daily habit for current and potential readers by providing trustworthy guidance they can’t get elsewhere,” said Ben French, vice president of NYT Beta, The New York Times. “The Times already helps millions of people plan their meals with Cooking and we believe Well and Watching will become equally indispensable to readers.”