New deal keeps her at company for at least 3 years
Nina Tassler has been promoted to chairman of CBS Entertainment, signing a new agreement that will keep her with the company through 2017, CBS Corporation president and CEO Leslie Moonves said Thursday.
Tassler is the longest-serving broadcast network head, and leads the network with the largest total audience. Last season, it was also the highest-rated in the key 18-49 demographic. She joined CBS in 1997 as vice president of drama for CBS Productions and became president of CBS Entertainment in 2003.
Her tenure at CBS has included developing the hit “CSI” and “NCIS” franchises, and as CBS Entertainment president she introduced hits such as “The Big Bang Theory,” “How I Met Your Mother,” “The Good Wife” and “Undercover Boss.”
In her new position, she will lead CBS's entertainment programming across primetime, daytime and late night, as well as program development in all genres. She will continue to report to Moonves, and will oversee entertainment division matters in advertising, promotion, business affairs, consumer products, digital, diversity, publicity, scheduling and research.
Tassler recently created CBS's Limited Series & Live Event Programming unit, which has several projects in development for next year, including the mini-series “The Dovekeepers.”
“Nina's creative instincts, programming savvy and leadership skills have helped form a hit-making machine that has fueled the network's success and benefited the company's bottom line,” Moonves said. “She's been a friend and colleague for 25 years, and I've witnessed first-hand the genuine and positive energy, as well as hands-on skills, she brings to every facet of the creative process. There are very few executives with her track record of consistently achieving high-level success in all forms of entertainment programming.”