Page Six Doesn't Deserve a Reply, But Howard Schultz Responds Anyway

Page Six Doesn't Deserve a Reply, But Howard Schultz Responds Anyway

TheWrap debunks a ridiculous, totally unsourced item by Richard Johnson

It's way too late in the day to teach Page Six how to do journalism, so why should I be surprised that it publishes some made-up report from “reliable sources” about TheWrap?

Richard Johnson, the aging gossip, reports that Howard Schultz tried to sell his (non-existent) shares to Variety and Deadline-owner Jay Penske.  For starters, Schultz owns no shares in TheWrap. Maveron, the venture capital firm that was co-founded by Schultz, is an investor in TheWrap. Schultz, the CEO of Starbucks, does not make investment decisions at Maveron.

I spoke to Howard Schultz on Saturday, who told me that the unfounded Post story did not merit a response, but said this for the record so there's no confusion:

“I'm really proud of what Sharon and her team has built at TheWrap, and look forward to seeing the company continue to thrive and grow.”Screen Shot 2013-10-19 at 1.38.54 PM

Also read: TheWrap Achieves All-Time Traffic High in September 2013

So the story is ridiculous, but silly me for thinking Johnson  - who I know – might be courteous enough to check this report with me or Howard Schultz before publishing.

I have one email from Johnson (see image) on Friday that reads: “What's your phone number?”

TheWrap, as we have been letting you know continually, is on a growth tear of late. We redesigned and relaunched the site in September, a month in which we reported 150 percent growth in our traffic, year over year. We have been cash flow positive for two years in a row, and will be profitable again this year.  We are headed for more intensive growth in the next six months so watch this space.

Thanks, Howard. We're really proud too.

 

 

  • James Lebron

    Not sure why Schultz or anyone associated with him would invest in The Wrap, it's so second rate and obnoxious, without any class or good reporters. Sharon is abusive and often wrong, but somehow continues to survive, a true mystery.