‘Planet of Apes’ Holds Off ‘Purge’ Sequel, ‘Planes 2′ and Limp ‘Sex Tape’ at Box Office

Jason Clarke and Andy Serkis in Dawn of the Planet of the Apes

“Dawn” heads for $35 million repeat win, “Anarchy” on $27 million pace and Cameron Diaz-Jason Segel comedy on course for disappointing $16 million

“Dawn of the Planet of the Apes” held off three wide openers with an impressive $10.4 million Friday, and is poised to repeat as weekend box office champ ahead of horror sequel “The Purge: Anarchy.”

Buoyed by great reviews and strong word of mouth, Fox’s “Dawn of the Planet of the Apes” is on pace for a $35 million three-day total in its second week. That would be a roughly 52 percent drop from last weekend, better than the holds of any recent No. 1 film. “Amazing Spider-Man 2,” “Godzilla,” “X-Men: Days of Future Past” and “Transformers: Age of Extinction” all fell off by more than 60 percent. It remains in a market-high 3,969 theaters.

Universal’s “The Purge: Anarchy” finished first Friday with $12.9 million from 2,806 theaters, which included $2.6 million from Thursday night shows. Horror films tend to be front-loaded however, and it will have a hard time keeping up with “Apes” on Saturday and Sunday, and should finish with a $27 million first weekend. That’s less than the $34 million that the original opened to, but still a very solid performance for a movie with a $9 million production budget.

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Moviegoers gave the thriller directed by James DeMonaco and starring Frank Grillo a “B” CinemaScore, better than the first film’s “C.”

Disney’s kid film “Planes: Fire and Rescue” took in $6.3 million from 3,826 theaters Friday and beat out Sony’s Cameron Diaz-Jason Segel R-rated comedy “Sex Tape,” which managed $5.6 million at 3,052 locations. That projects to a roughly $17 million weekend for “Planes 2″ and a disappointing $16 million for “Sex Tape,” which analysts had projected would finish in the mid-$20 million range.

Audiences gave the kids film an “A” CinemaScore, but a weak “C+” to “Sex Tape.”

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On its current pace, “Sex Tape” will finish the weekend with just over half of the $31.6 million debut of “Bad Teacher,” the raunchy 2011 comedy that also featured Diaz and Segel and was directed by Jake Kasdan, and the $24 million debut of April’s “The Other Woman,” another R-rated comedy starring Diaz.

The $40 million comedy has been pounded by critics, and has just a 19 percent positive rating on Rotten Tomatoes.

Depending on how big a bump the family crowd delivers on Saturday and Sunday, “Planes 2″ could go higher, but it’s unlikely to top the $22.2 million debut of the original last August.

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“Transformers: Age of Extinction” was on its way to a $9 million fourth week and fifth place. “Tammy” ($7 million for the three days), “22 Jump Street” ($4 million) and “How to Train Your Dragon 2,” “Earth to Echo” and “Maleficent” should follow, all in the $3 million range.

At the specialty box office, Zach Braff’s Kickstarter-funded “Wish I Was Here” opened to an OK $150,000 on 68 screens for Focus Features.