No more nudity in Playboy, the mansion is up for sale, and now another sign that this is not your father’s old mag: EDM superstar Alesso will rock the publication’s iconic Super Bowl Party in San Francisco, TheWrap has exclusively learned.
A week before the new era of non-nude centerfolds begins with Playboy’s March 2016 issue, invited VIPs will be the first to view the redesigned magazine during the party on Feb. 5, the Friday before the big game.
While there will still be “sexy and seductive” Playmates of the Month and pictorials, the women featured will no longer be nude, reorienting Playboy as more of a coffee table book then a secret stash of naughty pictures hidden between the mattress and box spring.
So no worries “readers,” there will still be plenty of eye candy, and partygoers can expect bunnies abound in San Francisco. Two dozen, to be exact.
As for ear candy, Alesso is slated to perform for 2,000 VIP guests (and 24 Playmates) under a tent set up in AT&T Park’s Lot A, across from McCovey Cove. After several years hiring hip hop talent to headline their Super Bowl weekend events (Nelly, Snoop Dogg, and B.O.B. in recent years), the shift to EDM bolsters the signal of a generational torch passing. Other Super Bowl weekend parties are promoting cigars with old time NFL retirees. That’s not this.
The party reliably draws Hollywood fans (Jamie Foxx, Chris Evans, Jerry Bruckheimer, Michael Bay, Kellan Lutz) and sports stars (Shquille O’Neal, Warren Moon, Odell Beckham Jr.), and now it should skew even younger.
For the producer behind “Under Control” and “Heroes,” the Playboy gig arrives three years after Madonna selected the then-festival freshman open on her world tour when he was just 21 years old.
In 2015 alone, he headlined Coachella’s dance-only Sahara tent one night, played Miami’s Ultra Music Festival, Lollapalooza in Chicago, and to over 100,000 fans at Belgium’s Tomorrowland, which is considered a mecca-like pilgrimage for the global EDM community. On New Year’s Eve, he began a two-year residency at XS at the Encore in Las Vegas.
Demonstrative of the contemporary singles culture in music, Alesso did not release his first studio album until a few months ago. He is the real-life success story Zac Efron‘s character strived for in the poorly received EDM movie “We Are Your Friends.”
As for the party he’s playing roughly 48 hours before the Super Bowl 50 kickoff, there are a limited number of nightclub style tables and tickets available for purchase via a high end concierge service (firstname.lastname@example.org). Pricing was not available at the time of this publishing.
Want to see what you’re (probably) missing out on? Take a peek inside last year’s Super Bowl bash in Scottsdale by watching the video below.