ABC Family show grows in both key demo and total viewers
“Pretty Little Liars” scared up some pretty good numbers with its Halloween special Tuesday.
The third annual Halloween episode of the ABC Family series pulled in 3.2 million total viewers, a 14 percent bump over last year’s Halloween special, wth 1.5 million viewers in the network’s target 18-34 demographic — a 25 percent boost over last year’s Halloween special.
The special, which was dubbed “Grave New World” and aired at 8 p.m., was the network’s second-best rated telecast in the network’s history in its target demo, as well as in the women 18-34 demo.
The “Pretty Little Liars” episode helped the premiere of its spinoff “Ravenswood” get off to a good start. The “Ravenswood,” airing at 9:03, was the second-best series premiere in ABC Family’s history in the demo, with 913,000 viewers 18-34.
On the social-media front, the “Ravenswood” premiere generated the most tweets of any series premiere this season, amassing 200,721 tweets that reached more than 3 million people.
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