Queen Latifah's syndicated talk show improves on timeslot average and lead-in
“The Queen Latifah Show” got a solid ratings start with its premiere on Monday, posting a 1.7 rating/5 share in metered-market ratings and growing from last year's time-period average and improving over its lead-in.
The episode, which featured an interview with John Travolta and a musical performance by Willow Smith, was up 31 percent in households from last year's time-period average and by 21 percent from its average lead-in among households. (Those numbers don't include Washington, DC and Richmond, Va., which were affected by breaking news of the Navy Yard shooting.)
In the key women 25-54 demo, “The Queen Latifah Show” also showed strong growth, jumping 80 percent over last year's time-period average and improving 29 percent over its lead-in averages.
The premiere did especially well in Los Angeles, where it was up 200 percent in the demo over last year's time period average, and New York, where its demo performance was 60 percent over last year's time-period average.
“It's incredibly exciting to see such a positive response to the show we've been crafting for the past year,” says Executive Producer Corin Nelson, “And it's just the beginning of how we plan to showcase all of Latifah's talents and the quality of guests and entertainment this show will give viewers every day.”
More to come…