Fox will contribute $1 per social media share of content from special show website up to $100,000, and if that goal is met by Aug. 22, the pilot will be made available for 100 hours
“Red Band Society” and Fox have partnered to raise money for a multitude of charities, and allow viewers to possibly see the pilot of the new drama early.
From now through Friday, Aug. 22, every time someone shares content from MyRedBandSociety.com via social media, Fox will donate $1 to charity. If donations reach $100,000 by the Aug. 22 deadline, Fox will make the pilot available for 100 hours.
Viewers will be able to catch a sneak peek at the premiere of the Octavia Spencer drama about sick kids living together in a pediatric hospital through Fox on Demand, the Fox Now app, and Hulu.
The “Red Band Society: Banding Together for Good” campaign, as it's being dubbed, will raise funds for five different charities: Children's Hospital Los Angeles, Cystic Fibrosis Foundation, Ryan Seacrest Foundation, St. Jude Children's Research Hospital, and Teen Cancer America.
Even better, every time a friend clicks on a link shared, the person who shared it gets another point on the website — each point is another dollar donation, with additional prizes awarded to overall points leaders.
“Red Band Society” premieres on Fox on Wednesday, Sept. 17 at 9/8c.