Frank Sinatra’s “It Was a Very Good Year” probably wouldn’t apply to rumored son Ronan Farrow’s TV season ratings.
Since its Feb. 24 debut through Aug. 8, MSNBC’s “Ronan Farrow Daily” in the 1.p.m. timeslot has averaged 227,000 total viewers, with 54,000 coming from the key 25-54 demographic.
By comparison, CNN’s “Wolf” with host Wolf Blitzer has brought in 429,000 total viewers in the 1 p.m. hour, and 106,000 in the demo during the near-six-month period.
Leader Fox News’ “America’s News HQ/Happening Now” has earned 945,000 total viewers, 169,000 in the demo over the same timeframe.
“HLN Now” is fourth in the time period with 131,000 total viewers and 49,000 in the demo.
Ronan’s premiere was actually lower than his eventual season-to-date average. His initial show pulled in just 216,000 total viewers, with 46,000 in demo.
However, Farrow’s March saw an uptick that the MSNBC show has not been able to maintain. Through March, his show pulled in 277,000 total viewers, 80,000 in the demo.
In Nielsen’s July period, Ronan had just 213,000 total viewers, 43,000 in the demo. To be fair, viewing levels are lower in the summer months.