Ryan Seacrest is making a major investment in DigiTour Media as part of a partnership with Advance Publications (the parent company of Conde Nast).
The company puts on multiple DigiFests throughout the United States that feature emerging talent from YouTube, including bands like Midnight Red, Fifth Harmony and many other internet sensations recently profiled in a cover story by New York Magazine.
Seacrest and Advance Publications are reportedly investing “less than $2 million” in the concert promotion deal.
More than 100,000 fans are expected to attend DigiTour events in Boston, Chicago, Denver, New York and Los Angeles.
“I’m a huge believer in the next-generation of talent that is burgeoning from YouTube, Vine and other social platforms, and DigiTour has successfully translated these popular small screen experiences into live, large-scale events that are fun, accessible and brilliantly authentic,” said Seacrest.
Watch the video for the types of acts DigiFest attracts: