Snapchat by the Numbers: Who’s Using and Will It Ever Make Money?

The camera-based social network filed for an IPO Thursday, opening its books to the public for the first time

Snapchat parent Snap Inc. filed for a long-anticipated IPO Thursday, announcing that it plans to sell up to $3 billion in stock while disclosing that the company has lost nearly $1 billion over the last two years.

Once it goes public, co-founders Evan Spiegel and Bobby Murphy — neither of whom has turned 30 yet — are set to have their net worths soar well into the billions. All that despite the company explicitly acknowledging in its filing that it may never make money.

And as the social network pulled the curtain back on its operations for the first time, Snap’s S-1 filing provided some insight into several other, um, hidden figures that shed a little more light into the ephemeral messaging company:

158 million – Snapchat’s daily active users

60 percent – share of daily active users who create Snaps with Snapchat’s camera every day

2.5 billion – number of Snaps taken every day

7 percent – growth in Snapchat’s daily active users between June and September of 2016

0 percent – growth in Snapchat’s daily active users in the “latter part of the quarter ended September 30, 2016”

$404.5 million – Snap’s 2016 revenue, up from $58.7 million the previous year

$514.6 million – Snap’s 2016 net loss, up from $372.9 million the previous year

$1.05 – Snap’s global average revenue per user in the fourth quarter of 2016, up from 31 cents the previous year

$2.15 – Snap’s North American average revenue per user in the fourth quarter of 2016, up from 65 cents the previous year

$19.81 – Facebook’s U.S. and Canada average revenue per user in the fourth quarter of 2016

3 percent – portion of Snap shares given to Spiegel upon the closing of the IPO

$57.8 million – amount Snap paid to content partners in 2016, up from $9.6 million the previous year

$15 million – amount of a loan made from Snap to Spiegel in February 2016

$2 billion – value of a contract Snap signed with Google for cloud computing services