Sony Pictures has promoted Marisa Liston to executive vice president of domestic publicity, the motion picture group announced Wednesday.
Liston, who reports to Co-President of Marketing Andre Caraco, will develop and oversee domestic publicity strategies on feature films released by both Columbia Pictures and Sony Pictures Animation.
She is a 15-year Sony veteran who most recently served as senior vice president of national publicity, where she oversaw the national launch of a number of films each year, including the four most recent James Bond Films, the “Jump Street” franchise, “Sausage Party,” “Zero Dark Thirty,” “The Interview” and “The Da Vinci Code.”
“Marisa’s experience, strategic insight and natural ability to focus on effective tactics made her the best possible candidate to lead the publicity department,” said Caraco. “She is one of the most widely respected publicity executives in the industry and among our colleagues in the press, and she brings a strong voice and point of view to every campaign that makes it more well-rounded and focused. After working closely with her for 15 years, I’ve come to realize that her instincts and skills are second to no one in the business, so to say her promotion is well-deserved is an understatement.”
The national teams that will report to Liston are headed by the vice presidents of national publicity, Sarah Reich and April Florentino.
Before her time at Sony Pictures, Liston worked at Baker-Winoker-Ryder, representing actors like Sarah Michelle Gellar, Jennifer Garner and Ryan Reynolds. She also briefly worked at 20th Century Fox.