Starz Brings Encore Under Umbrella, Unveils Rebrand

New look and attitude surround catchword “Obsessable”

Starz is rebranding and its original series will soon be available to Encore subscribers.

Plus, that movie-centric sister subscription channel will soon be more tightly clutched under the main umbrella now, changing title to “Starz Encore” next month.

Welcome to “Starz: Obsessable,” the brand’s new attitude. It comes complete with a fresh logo and “graphic identity” for the premium cable network. The new concept is all about a fan’s tendency to become obsessive about their favorite shows, like “Outlander” and “Ash vs. Evil Dead.”

“As the insurgent in the original programing landscape, Starz has made a point of serving the fan first, while staying true to the creators and the powerful stories they tell,” said Jeffrey Hirsch, Starz’s president of Global Marketing and Product Planning. “Starz is delivering compelling fan-centric experiences for all types of audiences, whether it’s classic movies and westerns, hit shows like ‘Power’ or series and movies that fans have anxiously awaited for decades like ‘Outlander,’ ‘Ash vs. Evil Dead,’ the upcoming ‘American Gods,’ ‘Star Wars: The Force Awakens’ and ‘Avengers: Age of Ultron.'”

He added: “Harnessing the power and resonance of the Starz flagship brand and bringing the expansive movie and television series offerings under one brand is good for the consumer and the distributor alike.”

The new Starz service will now represent up to 14 distinct linear channels (11 in HD) and approximately 5,000 movie titles and television episodes every year, including nearly 2,200 movies, per Starz. It offers more than 1,250 movies and episodes of television programming monthly, with viewing options on linear TV, on-demand, and online as part of a monthly subscription. MoviePlex accounts for the remaining three channels offered by Starz’ multichannel video distributors.

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