Special set that new cable channel benchmark with three-day delayed viewing
Looks like Netflix’s “Making A Murderer” isn’t the only TV show cashing in on the Steven Avery murder trial.
Investigation Discovery’s “Steven Avery: Innocent or Guilty” locked up 1.6 million total viewers with the benefit of three-day delayed viewing, setting a new channel premiere record for a special in the process. The one-off debuted on Saturday, Jan. 30 at 9/8c.
ID nabbed 645,000 viewers 18-49, and 823,000 viewers 25-54 in Nielsen’s Live + 3 Day numbers. The telecast led the cable channel to its best Saturday night ever among total viewers.
The Discovery-owned network ranked No. 7 in total viewers for special’s time slot across all of ad-supported cable, and was second in the 25-54 demo. It fared particularly well among women of that age range.
Overseas, where Discovery does a lot of business, the Avery special was the top original premiere telecast ever on ID UK.
Avery and his nephew Brendan Dassey were found guilty of murdering photographer Teresa Halbach in 2005. The murkiness of the evidence presented at trial were successfully highlighted this past fall on Netflix documentary “Making A Murderer.”