Donald Trump has sparked a national firestorm the last two weeks with his grandiose presidential announcement speech and controversial comments about Mexican immigrants.
NBC, Univision and Macy’s have fired The Donald for calling Mexican immigrants racists, criminals and drug lords.
MSNBC and CNN have had a field day trouncing Trump, while Fox has been more predictably supportive of the real estate mogul. The same playbook has shown up digitally, with the usual liberal and conservative suspects excoriating or praising Trump.
But it’s Trump’s bold, occasionally brash Twitter and other social media accounts that might just propel his stardom in the GOP field, with every tweet sparking engagement and excitement among social users.
“This strategy helps exposure as it’s un-filtered and direct from him to the community,” social media expert Jenni Hogan told TheWrap. “When he does it through a speech he can be edited, or written about by a third party that selects what words or sentences they share on his opinions. With social media he can control the exact message.”
Here’s a day in the life of Trump’s Twitter Account: Tuesday, July 1st, 2015
Trump begins with calls for a Macy’s boycott.
Those who believe in tight border security, stopping illegal immigration & SMART trade deals w/other countries should boycott @Macys.
— Donald J. Trump (@realDonaldTrump) July 1, 2015
He soon pivots to a more measured tone, thanking CNN’s Anderson Cooper for what he deemed as fair coverage.
.@andersoncooper Anderson–Thank you for being so fair with your reporting & story last night. Greatly appreciated!
— Donald J. Trump (@realDonaldTrump) July 1, 2015
Before you know it, Trump is firing the first shots in a desired Twitter spat with fellow presidential candidate George Pataki.
.@GovernorPataki was a terrible governor of NY, one of the worst — would’ve been swamped if he ran again!
— Donald J. Trump (@realDonaldTrump) July 1, 2015
.@GovernorPataki couldn’t be elected dog catcher if he ran again–so he didn’t! — Donald J. Trump (@realDonaldTrump) July 1, 2015
Soon, Trump moves back to Macy’s.
Interesting that @Macys criticized me but just paid $650,000 in fines for racial profiling. Are they racists?
— Donald J. Trump (@realDonaldTrump) July 1, 2015
Who is @Macys to pretend innocence when they “racial profile” all over the place? Paid big fine! — Donald J. Trump (@realDonaldTrump) July 1, 2015
Frustration over fashion turns to poking at the Peacock.
Look what the President of NBC sent me recently about his stay in my Las Vegas hotel. Very loyal guy. https://t.co/J9bsbc1WEN
— Donald J. Trump (@realDonaldTrump) July 1, 2015
Trump also took to Instagram to call out the media for what he perceives as a double standard between coverage of President Obama’s “gangbangers” comment and Trump’s comments on Mexican immigrants.
“I don’t believe saying what you feel, and being genuine hurts,” Hogan added. “That’s what we want — even if we disagree. We can then choose to listen to that noise or filter it. A leader who leads with passion and opinion that aligns with their audience has a strong call to action rate.”
Thursday brought some other bold tweets from Trump.
.@Macys stock just dropped. Interesting. So many people calling to say they are cutting up their @Macys credit card. Thank you! — Donald J. Trump (@realDonaldTrump) July 2, 2015
Why doesn’t somebody study the horrible charges brought against @Macys for racial profiling? Terrible hypocrites!
— Donald J. Trump (@realDonaldTrump) July 2, 2015
“@racheljoycowley I’m done with Macy’s. Apparently, they follow the trend of trying to force legislation on every American freedom. Done!” – Donald J. Trump (@realDonaldTrump) July 2, 2015
“NBC FIRES TRUMP, KEEPS SHARPTON: The bigots of the NBC executive suite look the other way” http://t.co/EfQk8cbbTR via @AmSpec by @JeffJlpa1
– Donald J. Trump (@realDonaldTrump) July 2, 2015
Trump’s social storm can also be seen on Facebook, where he can be seen asking for news anchors’ numbers.
Jorge Ramos- Please send me your new number, your old one's not working. Sincerely, Donald J. Trump Posted by Donald J. Trump on Sunday, June 28, 2015