Political website The Hill has climbed over competitors to lead Facebook engagement for the last month.
From March 16 through June 15, the political site earned 52 percent more likes, shares and comments than The Washington Post, six times more than Politico, over 150 times more than National Journal and more than 1,000 times over Roll Call, according to the Facebook partner Crowdtangle.
This week alone, The Hill has had 994,300 combined likes, comments and shares — more than double The Washington Post and over 450,000 more than The Washington Post, Politico, National Journal and Roll Call put together.
Like television news networks, political sites rely on election season to boost everything from site traffic to social media followings.
The Hill’s Facebook success this early in the 2016 campaign is a positive sign for increased social growth among digital political players.