TLC’s online extension TLCMe has launched a video hub featuring content starring vloggers and social media stars, TheWrap has learned exclusively.
Erica Domesek and Estee Lalonde are among the popular video bloggers bringing their personalities and audiences to TLC.
“We are so excited to be partnering with these tastemakers and influencers in the digital and social space,” said Scott Lewers, SVP of Programming and Multiplatform Strategy for TLC, in a statement. “We are making great forays into original video content on the topics that are ever-important to our key millennial audience.”
The new series include:
Estee on TLCme: Building off of her successful 1.1M-subscribed YouTube vlogs, Estee Lalonde brings her no-nonsense, beauty, style and DIY secrets to the TLC audience.
· Erica In The House: Hosted by the DIY guru behind P.S. – I Made This, Erica Domesek takes viewers on her journey of making her house a home. Domesek provides tips, tricks and solutions to throwing the perfect dinner party, whipping up festive treats and how to decorate your home with dollar-store finds.
· #NewMomDiaries: Jess Zaino is an on-air personality, celebrity stylist and Emmy-nominated style producer turned working mom juggling it all. Zaino shares her tips and tricks for surviving life with a new human clinging to you.
· TLCme Now: The radio host and nationally syndicated star, Danni Starr, hosts a weekly primetime, on-air roundup where she shares top stories and tips of the week, including simple ways to clean your house in five minutes, holiday hosting tips and more.