Just in time for the one-year anniversary of Hurricane Sandy’s devastating destruction, the first trailer for concert film “12-12-12” gives audiences an upbeat look at how Hollywood and the music industry partnered to pull off one of the biggest benefit concerts of all time.
The star-studded event filmed at New York City’s Madison Square Garden last year raised over $50 million for victims of the super storm that struck the East Coast on Oct. 29, 2012.
Film and television stars like Jimmy Fallon, Stephen Colbert, Billy Crystal, Adam Sandler and Susan Sarandon introduced the some of the biggest acts in music, including The Who, Bruce Springsteen, Alicia Keys, The Rolling Stones, Kanye West and the surviving members of Nirvana reuniting to perform with Paul McCartney.
Harvey Weinstein, Madison Square Garden executive chairman James Dolan and Clear Channel Entertainment president John Sykes partnered to pull the show together in just three-and-a-half weeks as a fundraiser for the Robin Hood Relief Fund.
The trailer for the upcoming Weinstein Company release captures the spirit of the impressive number of celebrities who put in their time and effort to help the Northeastern metropolitan area recover from an estimated $60 million in damages.
“12-12-12” lands in LA and NY theaters on Nov. 15, with all proceeds also going to charity.