Tribune Publishing Changes Name to Tronc

The newly branded tronc (lowercase intentional) stands for tribune online content

Tribune Publishing today announced that the company is changing its name to tronc, Inc.

The newly branded tronc (lowercase intentional), or Tribune Online Content, pools the company’s various media brands and leverages technology with the intent of delivering more personalized, interactive experiences to Tribune’s 60 million monthly users.

“Our industry requires an innovative approach and a fundamentally different way of operating. Our transformation strategy — which has attracted over $114 million in growth capital — is focused on leveraging artificial intelligence and machine learning to improve the user experience and better monetize our world-class content in order to deliver personalized content to our 60 million monthly users and drive value for all of our stakeholders,” Chairman Michael Ferro said. “Our rebranding to tronc represents the manner in which we will pool our technology and content resources to execute on our strategy.”

The name change will become effective on June 20, 2016.

The Company also announced that it will be transferring its stock exchange listing from the New York Stock Exchange to Nasdaq. Tronc expects its common stock to begin trading as a Nasdaq-listed security under the new ticker symbol “TRNC” on June 20.

“We are pleased to partner with Nasdaq as our new stock market listing and are thrilled to be joining other leading innovators and technology companies listed on the exchange,” CEO Justin Dearborn said. “We are confident Nasdaq will provide an ideal trading platform for tronc and cost effective access to a portfolio of tools and services to reach investors.”