One Million Moms -- a project of the American Family Association -- is very angry at JC Penney.
No, not because it sells sweater vests (heck, Rick Santorum is a fan of those), but because the Texas-based department store has hired Ellen DeGeneres as a spokeswoman.
And DeGeneres is -- cue the scary music -- gay, and open about it.
"Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families," the million (or so) moms write on their website. "DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there."
One Million Moms is asking people to call JC Penney to complain.
With this campaign, One Million Moms, which claims to be "the most powerful tool you have to stand against the immorality, violence, vulgarity and profanity the entertainment media is throwing at your children," is going after one of the country's most well-liked television hosts.
The moms want JC Penney "to replace Ellen DeGeneres as their new spokesperson immediately and remain neutral in the culture war."
Fat chance, says the Gay and Lesbian Alliance Against Discrimination.
"A vast majority of Americans today support Ellen as well as their LGBT friends and family members,” Herndon Graddick, a GLAAD spokesman said in a written statement. “Selecting an out performer who has inspired and entertained millions, is not only a smart business practice, but a reflection of how LGBT Americans today are an integral and valued part of the fabric of our culture.”
DeGeneres' daytime talk show has more viewers than the American Family Association has moms. Between Jan. 16 and Jan. 22, "Ellen" averaged 3.38 million viewers. That's 2.38 million more people than the AFA has moms.
American Family Association did not return a request for comment.