I'm Watchin’ It: McDonald's and Mark Burnett Team Up for In-Restaurant TV Channel

“Survivor” creator will provide content for fashion and lifestyle in-store channel

The man who brought us "Survivor" and the people responsible for the Chicken McNugget are teaming up for a new endeavor.

Fast-food giant McDonald's announced Monday that it's launching the McDonald's Channel, a digital in-store television network that will feature original HD content revolving around local school athletes, a program called "Mighty Moms" that will champion multi-tasking moms, a music-news broadcast and "Vimby," which will cover an array of lifestyle and culture news including music, fashion and action sports.

The McDonald's Channel is partnering with Mark Burnett Productions, as well as ABC, BBC America and others, for content.

"Survivor" creator Burnett will contribute the "Vimby" programming.

The channel, which is already in place in test markets such as Los Angeles, San Diego and Las Vegas, will be rolled out nationally over the next several months, starting with 645 McDonald’s locations in Southern and Central California.

ChannelPort Communications, LLC is managing the development and implementation of the channel. The broadcast programming will be augmented by mobile and web-based activities via a website and social-network presences.