London Olympics outpacing 2008 Beijing games in key demo and total viewers
Faced with overwhelming competition from the Olympics, ABC's "Bachelor Pad" and "The Glass House" nosedived to ratings lows Monday night, according to preliminary numbers.
NBC took an easy and predictable win in ratings and total viewers with a 10.5 rating/28 share in the advertiser-coveted 18-49 demographic and 31.4 million total viewers. The network's Olympics coverage, which filled its primetime slate, was down slightly from Sunday's numbers, but on par with the equivalent night of 2008's games in Beijing, and up 48 percent in the demo from the 2010 winter games in Vancouver. Overall so far, this year's Summer Olympics are up 9 percent in the demo and 14 percent in total viewers over the Beijing Games.
Univision took second place in the demo and third in total viewers with a 1.3/4 and 3.6 million.
ABC, the only other network to run original programming Monday night, took fifth place in ratings and fourth in total viewers with a 0.9/3 and 2.9 million. "Bachelor Pad" at 8 plunged 27 percent from last week's premiere to a 1.1/3, its lowest rating ever, and received 3.8 million total viewers. "Glass House" at 10 also took a tumble to a new low, dropping 25 percent from last week for a 0.6/2. It had 1.7 million total viewers.
Fox, which ran repeats throughout the night, grabbed third in ratings and fifth in total viewers with a 1.1/3 and 2.9 million. CBS, which also opted for reruns, came in fourth in ratings and second in total viewers, scoring a 1.0/3 and 3.8 million.
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