Sunday Ratings: With 'Boss' Away, Trump Thrives

Sunday Ratings: With 'Boss' Away, Trump Thrives

Published: April 26, 2010 @ 11:05 am
Print this page
By Daniel Frankel

Donald Trump loves a good Winona Ryder TV movie.

CBS gave “Undercover Boss” a break Sunday, programming Hallmark movie “When Love Is Not Enough: The Louis Wilson Story,” which delivered 7.2 million viewers and a weak 1.2 rating in the key adults 18-49 demo.

NBC’s “Celebrity Apprentice” took full advantage of CBS’ abrupt fall into fourth place Sunday evening, scoring its best ratings -- 7.9 million viewers and a 3.0 rating in the adult demo -- since its season premiere more than a month ago.

Beyond decreased competition, “Celebrity Apprentice” was also sparked by interest in contestant Bret Michaels, whose ongoing serious health issues have made headlines of late. The show culminated with a get-well message for the Poison front man, who remains hospitalized in critical condition after suffering a brain hemorrhage.

Overall, ABC won the night, based on the original-episode performances of “Desperate Housewives” (11.1 million viewers/3.3 in adults 18-49) and “Brothers and Sisters” (8.4 million/2.4).

Fox tied NBC for second with the help of originals of “The Simpsons” ($5.9 million/2.9) and “American Dad” (5.3 million/2.7).

Beyond the struggles of its Ryder TV movie, CBS also didn’t receive much help at 8 o’clock from “The Amazing Race,” which dropped 9 percent week to week to 10.6 million viewers and a 3.1 demo rating.

Tags: celebrity apprentice, sunday ratings, Television, Undercover Boss
Sign Up For First Take

Get Our Daily Email, and Receive Invitations to Our Screenings Series

Start your day with all of the news worth knowing

What's First Take?

Most Popular
Columns
Wrap Tweets