Everyone hates spoilers -- especially, it seems, Voyager Books, the UK publisher of George R.R. Martin.
Two weeks ahead of the July 12 publication of "A Dance With Dragons," Martin's hotly anticipated fifth title in the "A Song of Ice and Fire" series that begat "A Game of Thrones" and its popular HBO adaptation, Voyager has issued an open letter begging a small number of fans who erroneously received their copies early to hold the book's secrets sacred.
"Save your spoilers!" commands the letter.
What's hilarious is that the open letter itself contains multiple minor spoilers for anyone who has yet to work their way through the first four books in the series -- although in their defense, the most recent Martin title came out six years ago.
Here's the Voyager letter -- also transcribed for your enjoyment below:
Here's their letter:
Dear UK George R.R. Martin fans,
We know that there are a lot of you out there.
We know that most of you, like us, have been waiting nigh on six years to crack open the cover of A DANCE WITH DRAGONS and dive back into Westeros to relish the adventures of our old friends Jon, Daenerys, Arya and Tyrion et al.
The wait is almost over – just 14 days and counting. But due to reasons out of our control, the embargo in Europe has been broken and a few US copies have been delivered to customers in error. Only 180 copies have escaped the embargo, but already there are spoilers leaking out.
And so, Voyager is asking you – if you can bear it – to avoid your favourite GRRM-related sites (except for George’s official site, and the Voyager site of course, where we will be screening comments as always) to ensure that the latest instalment of this epic story is not spoiled for you. You’ve got a remarkable journey ahead of you, and some stunning surprises, and nothing should come between you and that experience. The embargo is now being thoroughly enforced by all accounts and customers around the world to ensure that no more copies are sold early.
And we would also issue a plea to those 180 fans who have managed to get hold of a copy, to please consider all the other fans around the world who have to wait for the official 12 July pub date and save your spoilers!
Jane, Emma and Amy
Voyager Editorial Team