Kardashians Give E! Its Biggest Ratings Ever

Kardashians Give E! Its Biggest Ratings Ever

Published: December 21, 2009 @ 1:01 pm
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By Josef Adalian

It's getting tougher and tougher for the competiton to keep up with the Kardhashians.

Sunday night's episode of E!'s "Keeping Up with the Kardashians" gave E! its most-watched hour ever, with more than 4.2 million viewers tuning in for the antics of the Kardashian clan, according to Nielsen data. That's more viewers than watched a special 10 p.m. repeat of "Desperate Housewives" on ABC, as well as seven times higher than E!'s primetime average this quarter.

Among E!'s target demographic of women 18-34, "Keeping Up" notched a 5.1 rating-- not quite a record, but still better than programming on ABC, CBS and NBC.

An hour earlier, the E! specal "Kendra: Here Comes the Baby," drew 2.7 million viewers. That's the best number yet for the "Kendra" franchise. 

Tags: E!, Kardashians, Kendra, ratings, reality TV, Television
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