The video-sharing site looks to set itself apart from Netflix and iTunes
Vimeo is raising its profile among cinefiles who are looking for alternatives to Netflix, iTunes and Amazon Prime. The video-sharing site announced a list of new distribution partners that will diversify the titles available on Vimeo On Demand.
Vimeo's new partners include BFS Entertainment & Multimedia Limited, Drafthouse Films, Gaiam, Gravitas Ventures, Inception Media Group, MarVista Digital Entertainment and X-Treme Video.
“So many consumers tell us that there's so much content out there, but there's nothing they want to watch,” Vimeo's VP of content acquisitions and business development Sam Toles told TheWrap. ”Vimeo is a place where you can find content that is not served up on other platforms.”
For instance, the Drafthouse selections will offer up curated selections of art house films from around the world, while Gaiam's Vimeo On Demand deal will provide 12 new releases per year in the yoga and fitness category. Gravitas Ventures will contribute little seen releases starring name actors like Naomi Watts, Matt Dillon, Jason Bateman and Oliva Wilde, whereas X-Treme Video will offer up 400 titles and 200 hours of content primarily in extreme sports.
“This is not the same old, same old studio stuff,” Toles said. “All of these companies bring a diversity of catalogs.”
The New York-based company maintains more than 30 million registered members and reaches a global monthly audience of over 170 million people.